I've never been one to blend in or sit back.

And I've always admired bold voices & big aspirations...

As a Brand Copywriter to Online Business owners I embrace Emotional Response Marketing to make every message authentically unique.

I answer to Lara, Lar & LT (my hubs calls me Sugar)

To summarize: Bold, Smart & Savvy

Straight talk: A number of years ago, my life looked quite different & my eyes did not sparkle as they do today.

Okay, but really...
what are you like
behind closed doors?

Me: I love Stevie Nicks' raspy voice. I'm a brand storyteller and human behavior enthusiast. 

Initially, I struggled to find my way...

And now, my gift of storytelling has opened my eyes and set my story free. 

I despise anything black licorice, I suffer from motion sickness and I'm terrified of sharks. 

I am my best self writing and working with amazing online business owners.

And now, I help the most incredible business owners (like you), showcase your brand story and promote authentic offers to generate real results on the regular.

I was in the corporate space for 15+ years. I've seen firsthand what sells & what doesn't.

At the time, I was raising my two kiddos & despite the support of my hubs... Yeah, you could say there was a big adjustment!

There were many nail-biter moments 'cause I had to find my way, own my story & deliver the goods. It took a whole lotta grit & grace to get where I am today, but I wouldn't change a thing.

I am grateful.

But it's not because I'm special...

It's because I decided to redesign my story. I was inspired & now that you're here, your big dreams will inspire me too! 


I'm not all business ...

You gotta know I love ‘the story’ in business, BUT I’m also a lover of all things peanut butter! Yup, for real.

I mean come on who can resist a freshly baked, melt in your mouth, peanut butta cookie? Am I right?

One or two won’t hurt!

I'm a gal, obsessed with hefty novels, an ocean view & cottage life. If I close my eyes I can see those ocean waves! 

I enjoy weekends with a messy bun, in my comfies while soakin' up a good read. And later, tasting some bold cheese & Bourbon… Entertaining those I adore. Guilt-free.

Other times, I get the journey. I get having a dream business. But most of all, I get being an empowered business woman.


My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

let's work together

My why is all about you!

“My writing skills were poor. So drab with no personality. Now, I'm thrilled with my program copy & will continue to depend on LT to make my words shine.”

- HarnA S., Designer

so they say:

… you know there's a lotta noise out there but go on, lean into your magic & I'll craft copy that sells.