Who is Lara?

I'm a small-town mama of two, married (& yah, it's a love story for the ages), Copywriter to Coaches ... a champion to underestimated stories ’cause maxing out your story is my thang!

I answer to Lara, Lar & LT (my hubs calls me Sugar)

To summarize: Smart, Sassy & Your Biggest Fan.

Straight talk: A number of years ago, my life looked quite different & my eyes did not sparkle as they do today.


Okay but really ...
what are you like
behind closed doors?

- The Sassy Copywriter -

Copywriting for Coaches

Me: I love Stevie Nicks' raspy voice & truth be told, some stories knock my socks off. 

Initially, I struggled to embrace my story, to step up & make a difference.

And now, I add a little sass to COPYWRITING to get quick results.   

The gift of storytelling lights me up & has set my story free. 

I despise anything black licorice, I suffer from motion sickness & I'm terrified of sharks. 

Once tired of tight pants, gloomy days & limited funds ... I left it all behind. 
Today, I feel invincible as I write in my onesie & yah, I have one in my favorite color. 

Think of me as the perfect mix: coach to writer. I am my best self writing.

I broke free of corporate coaching to embrace story-based copywriting. Whatever it took ... I was scaling the walls & running free.

And now, I help the most incredible women, like you, uncover your story, discover your authentic voice & captivate your audience in the big coaching arena … all with AMAZING, lasting results.


I was in the coaching industry for 8 years as a Business Coach. I've seen first hand what sells & what doesn't.
Hair flip: The finesse to share sassy info to snag attention & inspire people to take action.
I desired change: I fell back on my creative writing expertise & embraced Copywriting to support women in coaching.
 At the time, I was raising my two kiddos & despite the support of my hubs ...

It was "corporate gal gone rogue" ... yah, you could say there was a big adjustment.

There were many nail biter moments 'cause I had to find my way, own my story & deliver the goods. But with a whole lotta grit & grace, this journey has brought us together.
 I am grateful.



But it's not because I'm special ...


It's because I decided to redesign my story. i was inspired & now that we're friends, your big dreams will fill my heart too! 

Work with LT

And yah, you guessed right ... I love being a little sassy!

I'm not all business ...

You gotta know I love ‘the story’ in business BUT I’m also a lover of all things peanut butter! Yup, for real.

I mean come on who can resist a freshly baked, melt in your mouth, peanut butta cookie? Am I right?

One or two won’t hurt!

I'm a gal, obsessed with peanut butter, the ocean & cottage life. If I close my eyes ... I can see those ocean waves. 

I enjoy weekends with a messy bun, in my comfies while lip smackin’ peanut butter & banana on toast. And later, tasting some bold cheese & Bourbon … entertaining those I adore. Guilt-free.

Other times, I get the journey. I get having a dream business. But most of all, I get being an empowered woman.

BUT ENOUGH ABOUT ME …


My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

view more >

Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

let's work together

For You to Uncover a Message you Feel Confident with.    


My why is all about you!

“My writing skills were poor. So drab with no personality. Now, I'm thrilled with my program copy & will depend on LT to make me shine.”

- HarnA S., Business Coach

so they say:

… you know there's a lotta noise out there but go on, lean into your magic & I'll craft a story that sells.  

... a coaching differentiator