Who is Lara?
I'm a small-town mama of two, married (& yah, it's a love story for the ages), Copywriter to Coaches ... a champion to underestimated stories ’cause maxing out your story is my thang!
I answer to Lara, Lar & LT (my hubs calls me Sugar)
To summarize: Smart, Sassy & Your Biggest Fan.
Straight talk: A number of years ago, my life looked quite different & my eyes did not sparkle as they do today.
- The Sassy Copywriter -
Copywriting for Coaches
Me: I love Stevie Nicks' raspy voice & truth be told, some stories knock my socks off.
Initially, I struggled to embrace my story, to step up & make a difference.
And now, I add a little sass to COPYWRITING to get quick results.
The gift of storytelling lights me up & has set my story free.
I despise anything black licorice, I suffer from motion sickness & I'm terrified of sharks.
Once tired of tight pants, gloomy days & limited funds ... I left it all behind.
Today, I feel invincible as I write in my onesie & yah, I have one in my favorite color.
Think of me as the perfect mix: coach to writer. I am my best self writing.
I broke free of corporate coaching to embrace story-based copywriting. Whatever it took ... I was scaling the walls & running free.
And now, I help the most incredible women, like you, uncover your story, discover your authentic voice & captivate your audience in the big coaching arena … all with AMAZING, lasting results.
I was in the coaching industry for 8 years as a Business Coach. I've seen first hand what sells & what doesn't.
Hair flip: The finesse to share sassy info to snag attention & inspire people to take action.
I desired change: I fell back on my creative writing expertise & embraced Copywriting to support women in coaching.
At the time, I was raising my two kiddos & despite the support of my hubs ...
It was "corporate gal gone rogue" ... yah, you could say there was a big adjustment.
There were many nail biter moments 'cause I had to find my way, own my story & deliver the goods. But with a whole lotta grit & grace, this journey has brought us together.
I am grateful.
I'm not all business ...
You gotta know I love ‘the story’ in business BUT I’m also a lover of all things peanut butter! Yup, for real.
I mean come on who can resist a freshly baked, melt in your mouth, peanut butta cookie? Am I right?
One or two won’t hurt!
I'm a gal, obsessed with peanut butter, the ocean & cottage life. If I close my eyes ... I can see those ocean waves.
I enjoy weekends with a messy bun, in my comfies while lip smackin’ peanut butter & banana on toast. And later, tasting some bold cheese & Bourbon … entertaining those I adore. Guilt-free.
Other times, I get the journey. I get having a dream business. But most of all, I get being an empowered woman.
BUT ENOUGH ABOUT ME …
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
my guilty pleasure
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.