Women-led businesses are on the rise yet, for some of us the term, Boss will never be enough.
I felt it too.
We always have something to proove.
And year after year, many women continue to struggle to have their voice heard and to be an authority in their field of business.
We are always searching for that fine balance of grit and grace, so we don’t scare off business or be deemed difficult to work with.
We have had and do have many, incredible female mentors.
Women like Ruth Bader Ginsburg, Mel Robbins, Oprah, Suse Orman, Rachel Hollis, Michelle Obama, Marie Forleo, your professor, your mother, your aunt, your sister.
All of whom have fought long and hard to have a seat at the table. To be accepted. Those who advocate on our behalf, encourage us to become more financially savvy, be more assertive, take risks and be highly strategic in this predominantly male patriarchal world of business.
Despite our advancement, it is our internal self-doubt and the systemic injustices as well as a lack of inclusion, which reign and can ruin your entrepreneurial dream.
So, it is no surprise, when a little voice shows up in the form of imposter syndrome, mindset blocks, and essentially, a lack of confidence and overall fear for women in business.
It is why I am so passionate and fully committed to getting your voice heard.
There are thousands of women who are succeeding online, scaling a brick and mortar and thriving on stage.
I believe it is our job to support all women who desire to be on the front lines and make a difference in our economy as a proud business owner. I AM ALL IN.
There is no time like the present to make a change. To stand tall and confidently take action. To prove our worth to our clients in order to make a difference and embrace a BIG profit.
No doubt both men and women struggle in business.
But often enough, the fear of judgment, the limited support, a lack of confidence and resources; as well as our own resourcefulness, tends to stop women in their tracks … preventing them to succeed in business altogether.
Allow me to share an example to highlight how women can evolve as Tanesha M. has done.
Tanesha is a vibrant, heart-centered businesswoman who had a BIG IDEA but was held back from taking massive action due to her limited resources and trauma.
Tanesha had significant support from her family members, her therapist, and an invaluable mentor but she was frustrated and highly overwhelmed in her attempt to grow her business.
Initially, Tanesha was struggling with issues from her past (understandably) and did not believe in her ability to make a difference. She dug deep for a six-month period.
At present, Tanesha has gained the necessary clarity and confidence to effectively brand her business and reach her ideal clients by focusing on her USP.
Tanesha has been able to leave her 9-5 job and is now ALL IN because she is making a consistent profit and she proudly owns her worth.
If you have a BIG idea and possess a strong desire to be a successful woman in business – look to make a change.
Work at becoming more confident, to make an impact, to have your voice heard, and receive the guidance and support from like-minded women to bring this to light.
Start with these 6 Tips:
- Get clear on what you desire – what energizes you. You need to be able to promote your truth, your expertise, and showcase your passion to make a difference in the lives of others. Your proven product or service will translate into satisfied long-term clients and big revenue.
*Time to avoid the endless shiny objects, free downloads & fluffy promises.
- What makes you stand out? Are you an authority in your field? Do you come across as authentic? Do you share your story in a way that appeals to those you wish to serve? If not, it is time to own your message, gain clarity, and sift through the confusion. Learn to identify and care for your ideal client. Learn to appreciate where they are and look to offer a solution to support their desire or level of need.
- Identify, reflect, and turn up the volume – don’t shy away from showcasing your superpower – your unique abilities. Ensure your message is aligned with your skillset, brand, and offers. Get comfortable in speaking about your failures, your achievements, and note you are not special, but you are an expert and you do possess the right tools to make a difference. Look to become the best version of yourself so you can impact others like no other competitor. This is where your unique selling proposition (USP) can often make or break your business.
- Own your worth – be open to showcasing your value and confidently sell your services to make a difference. You must confidently manage your pitch, brand effectively, establish healthy, business-building connections and be able to promote your business by qualifying your services and establishing an area of expertise to support the pricing model you stand behind.
- Stop listening to the mind chatter – reflect upon your experiences and take note where the inner voice originates. Dig deep and focus on what is holding you back. Nail it down. Revisit your achievements. Work through the mess to bring about massive success. It is time to run with your vision and create the next steps based on your values and the outcome you desire.
- Believe in taking a risk (to work outside of your comfort zone) – if you are struggling, if you are confused, have no action plan, no clients, or very little profit. It is time to make a change. It is time to set yourself apart from the competition and no longer compromise or make excuses. *Start by evaluating your BIG idea. Determine if it is a hobby or a scalable business. Reach out to like-minded people in business and develop a strategy to implement the next steps to bring your vision to life.
Leave behind what is holding you back and bring to light what fires you up.
Wishing you much success in life & business!