The Brand Story Lab for Coaches

May 26, 2020

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BROUGHT TO YOU BY
Lara Taylor
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Hold up … did you look fabulous today & felt you could take on the world with your bold ideas & a heart-centered approach? I mean who can resist a good hair toss in your zone of genius. Right?

Have you ever been daydreaming & thought …

Who knew I had such passion? Now I just need for others to take notice.

Somewhere in between working a 9 to 5, pulling all-nighters & feeding the fam’ it hits you: I come across like all the others! It’s a dime a dozen mentality … another mindset coach wrestling with good enough, another business coach offering tactical strategy or the umpteen freebies from ‘hot body fitness’ to lose weight & tone up in 10 days.

Until … you come across the magical tool of storytelling. Now I’ve captured your attention. Good! 

So, even though you can pinpoint your lackluster lingo & the limited personality & style in the mix … you have no idea how to make ‘it’ work … to write a … story … what?

                                                            If that strikes a nerve, stay with me.

Let me ask you this … do you know the value of a little black dress?

To some it’s a little black ‘number’, to me, it fits just right, has style & shows off your curves. But add some bling & a little sass (a differentiator) … & voila, people notice … the little black dress is a must-have, a can’t do without … a timeless piece for any occasion.

You’ve gotta be the ‘little black number’. 

A limited-edition of style, grit & grace … showcasing a story to captivate, sharing a carefully crafted brand with a whole lotta personality to move people … like the combo of an Oprah aha & Amy Schumer’s witt … the kind that resonates, gives hope & adds tremendous value. 

                                                                               Back it up …

Okay … I hear you … there’s no need for bling … you work in yoga pants (so do I most days). But we both know you’re done with perfection, you’re on a quest to develop your own style & you want your story to charm the pants off your audience (yah, we’re G rated here) … turning browsers into buyers. Am I close?

                You & I are passionate about business. We’re scaling trustworthy brands worthy of sales.  But no matter the season, online coaching is swamped, it’s highly competitive … [insert your mindset struggle here …].

                                         And, I’m here to tell you storytelling in business can change all that.

                                  My 5 Step STORY & STYLE method will do so much more.

                                  The best news yet? I’ll meet you exactly where you’re at.

You may think you don’t need another ‘blueprint’ to master your business. Perhaps your belief is similar to where my clients were at. You’re excited to create content, share services & offer products to serve your client base. But despite your efforts, you’re still unable to move the needle.

A (Moments) to Z (Story) Blueprint where you put ‘pen-to-paper’ to craft a brand story with killer style … captivating moments & a compelling message … all to create a stand out brand using your personality, vibe/voice & experience. The Brand Story Lab is like walking the red carpet in your ‘little black number’ … ’cause let’s be real yoga pants won’t cut it there, & upon completion of this bundled sleek 4 module, a transformational self-paced program backed by business-minded women like you. You’ll realize YOUR STORY is the DIFFERENTIATOR … like the bling & the ‘little black number’.

I am offering up the secrets to get you there. CRAFT, CAPTIVATE & CONVERT.

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READY TO OWN YOUR SPACE, INNOVATE & TURN LOOKY LOO’S INTO LASTING CLIENTS?

Exhausted by the rollercoaster ride which seems to never slow down?


Feel like you’re prepping to film a scene of THE OFFICE, working hard alongside Dwight & Pam 😉 but gettin’ nowhere fast?

Once an engaged employee with ambition, turned entrepreneur … you now feel invisible, you’re distracted & you suffer from comparisonitis.

You’re hearing crickets in the PayPal department & despite your notable expertise, all while working harder & longer hours … you’re lost in the online abyss, offers don’t convert, money is tight & your brand is not capturing hearts.

YOU WONDER IF THIS IS ALL THERE IS.

You Fear Your Windowless Office is it & Entrepreneurship is a mistake. I’ve got you.

I know you’re smart, driven, & eager to hit the next level, but you hesitate to craft a business story for fear of being overlooked because your personality, style & key messaging is a mystery.

What is it with your ‘story’ anyway? …

it’s the OPPORTUNITY you’ve been waiting for!

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The Brand Story Lab is for the Coach looking to

create a one-of-a-kind experience.

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On several occasions, you’ve attempted to put yourself out there only to feel judged by naysayers who regard rolling of the eyes an acceptable sport. And now you’ve got a bad case of comparisonitis & despite your inner drive, you stay small … never sharing your story ’cause you’re okay with rockin’ a cloak of invisibility.

THE BIG QUESTION HERE IS WHY?

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I have worked with many coaches who stay small & cry themselves to sleep at night out of frustration or fear of either losing their business & never feel good enough. But more often than not, it all comes down to being able to differentiate yourself & captivate your audience through storytelling.
Girl, if you wait for an aha moment to act & take charge of your business … in a blink of an eye, 15 years will have passed & then you’ll have one messy story to share.

I know this all too well … because it’s part of my story too.

Now, don’t get me wrong. I loved … serving my clients. I had a fabulous team. I know we made a difference. But when it came down to it … I should have taken imperfect action long before I did. I ain’t no newbie to kickin’ butt as a 9 to 5’er with a side hustle. I’m not a sassy know it all either – I just love sharing the deets with women looking to make a change, so gals like YOU can rock their business & live an amazing life!

Did you hear that? Lean in a little …

… let me be the little whisper in your ear encouraging you to write your next chapter… to step into big & beautiful (dreams) imperfectly, all while utilizing STORY to establish a wildly profitable business!

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Punchlines.

It may sound like any other lead into a good joke but let me ask you: What’s the difference between a Mindset Coach & a Confidence Coach? Punchline: Not Too Much … said the prospect.

Step into their shoes … if you took a moment to swipe up & view what appears to be a drab post, regurgitated content & a lackluster website … you’ve lost. 

So, yah, you may be overwhelmed, at a loss or eager to seek clarity but if you followed a method which makes storytelling easy, you’d win.

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It’s your choice … your move. I say … DITCH THE PUNCHLINE

Your business is albeit, at times, can be colorful. Full of a range of emotions. Today it’s full of positive thoughts as you prepare yourself for the upcoming work week. You tell yourself, today is the day to get noticed, to make a difference & to make a lasting impression!

Then, as you prepare for a discovery call, the overwhelm sets in & your confidence plunges. The song you just belted out has ended & now, you feel depleted & small.

Your heart is racing & you want to cancel the call as you fear what’s to come & you haven’t even said hello yet!

You slip into your inbox hoping the prospect canceled. 

You play out the sales pitch in your head because now, throwing in the towel seems far easier than coming up with a response to the objections & attempting to define yourself when asked.

Don’t go getting sweating palms just!

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You’ve gotta dig deep, we’re talking, Pacific Ocean style, soul liftin’ & mindset shakin’, to start showing up as the COACH who wants & deserves more.

It’s time to reset & join the likes of my clients who realized their worth, demanded more & took action.

… there’s no need to quit the biz or start over ’cause you were passed over for another coach.

So how do you go about owning your superpower & become the coach

who embraces opportunity you ask?

You craft your story, share it & speak to it each & every dang day. You show up & showcase your gift of coaching as if you told Vanna White to take a hike. You turn those damn blocks yourself, solve the puzzle with a compelling message (your story) & celebrate your wins from Wheel of Fortune (paying clients) by creating your own KILLER STORY!  

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NEGATIVE NELLY IS NO LONGER WELCOME. BUH BYE …

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Imagine …

What if you could … 

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YOU KNOW IN ORDER TO MAINTAIN & THRIVE THROUGHOUT

YOUR CAREER, YOU WILL NEED TO GET ‘BEYONCE’ GOOD AT

MARKETING YOURSELF. YOUR STUNNING METALLIC LASHES

MAYBE ALL THE RAGE BUT YOUR HELLA CAPTIVATING

STORY BRANDIN’ YOURSELF WILL GET YA WAY MORE

ATTENTION!

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Because in the world of storytelling, your fairy tale J-O-B offers you a golden opportunity. We’re talkin’ landing an inflated Gucci PayScale by merely knocking elbows with upper management – they talk a good game which you embrace … a sweet gig in a well-appointed, larger than life, high design office. In that scene, you’d leave the designer digs oh so late with not a care in the world because you killed it & they’ve got your back.

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But wait, back it up … the wrong story is at play here.

DON’T GO WASTIN’ TIME ON ‘WHAT COULD BE’ ONLY TO BURNOUT & FEEL LESS THAN.

SNAG MY TIPS, TOOLS & STRATEGY TO CREATE LIFE ALTERING MOMENTS & HIGH ACHIEVEMENT.

IN THE CAREER LAB™ YOU’LL GET A SIMPLIFIED 60-DAY BLUEPRINT TO MAP OUT EACH EXTRAORDINARY STEP TO BECOMING UNSTUCK & LANDING NEXT LEVEL SUCCESS.

EMBRACE NEW MEANING – IN THE OFFICE & WITHIN YOUR LIFE.

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And girl, I can now share with you – the exact way – to plan, kick start & grow your career in 5 simplified & manageable steps … all while you learn at your own pace (but I bet you can do this 30 days flat).

If you’re feelin’ corporate life is the bee’s knees & you know straight up you’re meant to make the most of workin’ a 9 to 5 then heck ya, the more power to ya girl! Let’s do this.

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The Career Lab™ was created for ambitious gals like you lookin’ to hustle for joy, embrace deeper connections, make more money & amplify abundance in your career – all while busting through the glass ceiling – step by fabulous-actionable step.

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Feel more empowered & embrace a fulfilling career path

Learn to differentiate yourself & utilize power moves for opportunity … don’t wake up without a plan to make your move ever again

Avoid burnout, performance plans & striving for perfection

Know your value, put bold asks in play & navigate your path

Embrace work you’re meant to do – projects that LIGHT YOU UP!

Got BHAG? Guess what? What is holding you back is YOU

Manage gossip, sidebar conversations & negative office vibes

Own good enough & ignite your story to aim high & dream big!

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Reclaim Your Story & Create Opportunity.

The Career Lab™ was created for you to redesign your story.

To work through big decisions, manage self-doubt & help you achieve your big dreams.

Sure, I’ll be in your corner … sending good vibes, shaking pom pom’s & letting go of big celebratory balloons (aka via video tutorials, templates & tools).

Anything for you, girlfriend – the whole shebang but you, yes you, need to be bold & take action.

The whole notion of reclaiming your inner beauty speaks to what once made you feel alive! It’s time to acknowledge what silenced your story. What continues to hold you back.

Now’s the time to acknowledge your amazing qualities & utilize your true talents. To have the audacity to dream, to boldly go after more … to seek clarity & be courageous. Why you ask? Because once ya become a little disruptive & stand out amongst the crowd, you’ll transform from what you deem a hot mess into a mega success!  

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CHANGE YOUR STORY. CHANGE YOUR LIFE!

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Become a High Performer to Launch Your Career & Your Life to Another Level

It’s time to showcase your personal brand/story & confidently move forward as a fully engaged employee.

… no one expects perfection – but surely you’ll be tested & scrutinized to work through imperfection with perseverance, intention & the right perspective to get results. In the end, we all know ROI speaks volumes, so when you deliver, and you will, your work ethic & creative ideas will be perceived as a stellar combination to land ‘employee of the month’ – we’re talking mid rung & up the ladder … more like working your way up the Corporate Tower.

By attracting the right attention, you’ll convert colleagues, senior management & those you serve by reclaiming your personal power, expressing gratitude & developing deeper connections to share your personal brand/story in a meaningful way.

… you will feel confident to trust your own voice & intuition to make power moves.

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Now, there is no need to go out & have the company vision or targeted goals tattooed on your upper thigh (despite trends) but if you want to stand out & make a name for yourself, there is no time like the present to dress the part, make genuine connections & exceed all expectations.

That’s Exactly What The Career Lab ™ Will Help You Do.

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SIGN UP TODAY for $397

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Sign up for 2 payments of $229

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Build a thriving career, welcome opportunity & land the next promotion. Be open to external possibilities with your personal brand centered on your identity, a HIGHER salary & overall career fulfillment.

Get your hands on the exact templates, tools & strategies to design a career path you’ll love.

We’re talking all the deets to go swiftly up the tower & work through what holds you back.

Benefit from the actionable steps via tutorials with LT so you enjoy a seat at the table … snag prime air time to share your story & broadcast your ‘savvy moves’ center stage style among the bright lights … with more confidence, less frustration & overwhelm.

Follow my exact guide to catapult your career, the process I used to succeed in life & business, & what has provided my clients with the essential tools to excel & be fulfilled year after year!

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She’s Career Minded

“I was feeling really off … lost in my 9 to 5. I was no longer ‘present’. I struggled to find my place & my boss noticed. The Career Lab, ™ unearthed the beauty of my potential. This is one of the best courses I actively participated in. I have become highly driven, committed to implementing daily power moves to reach both my personal & professional goals.” 

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She Awoke

“I used to be very restless, at work, at home, at play. Nothing inspired me & I was struggling. Upon completion of The Career Lab ™ I knew a large part of my ‘restlessness’ was due to my inability to embrace life fully. I have since resigned & left a good paying position, but now I’ve anchored in at a new business, in a new role, which aligned with my career path & it pays more! I am focused on becoming more strategic & to give more of myself. To bravely step outside of my comfort zone to face new challenges & take on risk to live a life of abundance, joy & growth. LT, TCL changed my life.” 

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She’s Fully Engaged

“My personal engagement hit an all time high & my performance rocks! I can’t wait for what my future holds.”

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Hey there! I’m Lara Taylor but please, call me LT.

I’m a Life & Business Strategist, Educator & virtual Coach to help women like you RE-DESIGN THEIR STORY … WORK THROUGH IMPERFECT, ESTABLISH UNSHAKEABLE CONFIDENCE & EMBRACE WHAT YOU WOULD LOVE TO DO EVERY SWEET DAY!

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Digital workbook provided.
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Unlimited access via email & Voxer for those urgent SOS situations
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Detailed engaging video content to guide you through each module
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Customized Course Material on Teachable Platform, access to checklists, scripts, templates & workbook
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Do you sit back as your colleagues land amazing promotions, make more money & establish a name for themselves … then you’re passed over & can’t get a break?

It’s time to shake things up!

Allow me to walk you through a treasure chest of information & inspiration …

What’s Inside The Career Lab(tm) 

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MODULE ONE: MINDSET & SEEK CLARITY

If you’ve ever felt the need to slide downward in your uncomfortable office chair to escape a dreadful meeting … don’t go ruining your ladylike posture just yet. Quit bitin’ your nails at the thought of your name lighting up office gossip, the day to day grind, or the dreaded performance appraisal. I’ll teach you to work through your greatest challenges, identify what has been holding you back & revise your career path.

Now girl, before you balk at another clarity section … please take note, many women don’t realize the extent of their lack of clarity. A perfect example of this is how we consciously design a life for ourselves but often subconsciously dismantle it.

You may have an idea or perhaps you have no clue where to begin.

Module one will omit the guesswork of discovery & enable you to master your mindset, to assist you in creating a blueprint to experience a fulfilling life long journey rather than settling for mediocrity.

Inside of this module actionable steps will: 

  • Address limiting beliefs, your desires & ignite a career redesign
  • Target your assets like your skillset & big, bold ideas
  • Provide exercises to elicit a wealth of knowledge for the next steps
  • Career planning, inspiration & how to prepare for progression
  • Methods to recharge & address burnout & boredom – working through your mental well-being & self-care strategies
  • Follow a framework to seek clarity, consistently reflect upon your internal beliefs & external perceptions.

I will teach you the importance of showing up with a healthy & role model mindset … not to mention – a big ole smile. And, focus on the importance of embracing inspiration & ways to excel in more meaningful, fulfilling roles as you transition into a notable expert in your industry.

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MODULE TWO: CONNECTION

Module two, provides an open space for you to ‘perfect’ ways to establish appropriate exchanges at work, at all levels.

Perhaps you have been struggling to form genuine, positive working relationships. You lack mentorship, comradery & quality, purposeful interactions. If this is the case, you’re rightfully, at a loss (up sh*t creek for the time being). And, although it can be a worthwhile endeavor to work independently; collaboration & beneficial relationships, are essential to enrich your career, your personal growth & reaching company goals.

Inside of this module actionable steps will: 

  • Demonstrate the value of social goals & genuine connection
  • Teach you to manage office politics, set precedent & play fair
  • Address the energy you bring into each space – accountability
  • Focus on gratitude & appreciate your work environment
  • Establish a plan to offer tremendous value & embrace collaboration
  • Generate productive energy to enhance the workplace
  • Provide methods to avoid inappropriate, dismissible actions

I will teach you how to form genuine relationships in your office, among external community partners & within online spaces. The goal is for you to recharge & create a plan of action to become the colleague people admire, respect & gravitate to for inspiration, solutions & mentorship.

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MODULE THREE: YOUR STORY/PERSONAL BRAND

You think your idea is perfect, but how the heck do you showcase your ideas?

As you stare at the latest project memo, you’re at a loss & you come up short.

You know it is imperative to think differently, to think outside the box but … your brainstorming session is less than stellar, & no amount of creativity is going to excite your boss in affording you the prized promotion … taking a back seat due to lackluster results won’t land you to the corner office.

  • Understand the value of creating your own personal brand & how to differentiate yourself
  • Grab my special Brand Formula so you learn to shine, hone your voice & value your level of expertise
  • Learn the perfect pitch/script to sell yourself with ease. Stop falling flat when you deliver your vision & present next-level ideas to clients, colleagues & upper management
  • Embrace opportunity by removing the guesswork & establishing a roadmap to create outstanding results without the frustration & overwhelm
  • Zero in through connection … have your story speak directly to those you serve and reach all levels by showing off what matters most – you, your brand, company results.

I will equip you with the exact actionable steps to pull together your personal brand and build the confidence to never again worry about the next steps and being overlooked.

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MODULE FOUR: REINVENTION / REDIRECTION

I don’t believe it is some big secret that if you change your story, ultimately you can change your life … so here you go. The tips, strategy & guide to carry you through a big transformation.

I realize a great deal of women avoid change & therefore, often remain stuck & stay small … assuming the same character, living the same unfulfilling tale repeatedly.

Your Blissful Life Awaits …

Module Four, creates a space for you to work through the uncomfortable, dive into the overwhelm & acknowledge what fuels your burnout. This step guides you to discover your next chapter. To accept more & to no longer settle for less. To reinvent yourself by carving out a new story. One consisting of a bold plan with rock-solid determination & a whole lotta grit to bring it to fruition.

Inside of this module actionable steps will: 

  • Equip you with the tips & tools for you to step outside of your comfort zone to show up with sheer confidence to transform your life & career
  • My 30-Page Reinvention Playbook, From scoopin’ up your secret sauce (aka self-awareness), working through excuses, establish success habits to overcome productive procrastination to creating a solid career action plan with next steps that matter.
  • A tutorial by LT on the exact steps to design your new story to be authentic, approachable, to stand out and make a big impact.
  • This module acts as an exact blueprint to reinvent your story by building out your strategy which will translate into an exciting future.
  • Brings together Module 1-4 as the foundation to build upon.

I am giving you a roadmap to blissful living & consistent wins. With a straight forward heart-centered tutorial to simplify the entire process.

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If there was a clear, actionable way for you to level up your story & share it in a meaningful way WITHOUT creating another spreadsheet, obsessing over old journal entries or working up the gumption to approach your boss to request a raise …

… would you feel confident to ‘bring it’ at the office & share your story to inspire, offer value – be well compensated & connect to make a true difference in your life & for the powers that be?

Ya, girl, you get it … you can switch it up right here.

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DO YA MIND IF WE THROW IN A BONUS?

Start Today & We’ll Include 3 Transformational Scripts as a Bonus!

  1. Your Personal Pitch Script – Clear & Concise Story Outline to Stand Out in the Office
  2. Your Connection / Conversation Starter Script – Use 1:1, in Meetings or Networking
  3. Naysayers / Objection Prompts Script – Your Roadmap to Work Through Any Obstacle

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If you follow old school advice …

You’re meant to persevere, accept good enough … accept your present payscale & believe dreams are for the driven. A simple expectation that has kept you playing small & held you back from having more.

What if you decided a change was your pen to paper & reinvention led you to the land of the living? Where you embraced your vision, focused on your desires & next steps … or where you did nothing but plan a future to create change.

… no way you would leave that to chance!

Reinventing yourself & sharing your new story isn’t a clever way to land a promotion (though I am sure it won’t hurt) … it is an invitation into your world … a chance to engage, to connect, develop ‘a following’… where you can showcase the value you offer & embrace each opportunity. 

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Hey friend, I'm Lara - a connection-driven Copywriter specializing in Emotional Response Marketing (Email & Web Copy) to hit the mark and grow your business.                             #theemailtherapist

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